For the duration of the semester, I collaborated with a team of six of my classmates to design and develop a marketing strategy and promotional plan for G&G. The project lasted from August to December, and began by designing and analyzing quantitative research to discover key insights and build a strong marketing strategy founded in data. After gathering sufficient research, my team was able to develop a tactical plan that reached the designated target market  identified in the primary research. We had to prove the feasibility of effectively launching our tactics by creating a budget and timeline. At the end of the semester, all teams were able to present their final plans to the client and receive positive feedback regarding the recommendations proposed.