During the summer of 2022, I had the pleasure of being a Digital Intern at Huntington National Bank. Throughout the twelve-week program, I gained experience in digital initiatives, starting from ideation all the way to delivery. I had the opportunity to support business case creation for the Huntington website and app, as well as consumer readiness testing. This was my first experience in a technology role; seeing how decisions were made regarding details on the app or website and how those decisions translated to marketing initiatives taught me the importance of the clients needs, and the process of integrating marketing communication across all company initiatives.

Through the internship program, the interns were placed in cross-functional groups for a ten-week Innovation Project, where each group was tasked with completing a research project to assist in solving one of Huntington’s internal or external issues.  Acting as the project manager, clear effective communication was vital to making sure everyone was heard and our project met all expectations. The role encouraged adaptability and required a great balance between analytical thinking and creative thinking, which I believe translates well into marketing roles. At the end of the ten weeks, our team presented in front of all Huntington’s top leaders, and had the opportunity to learn from all of the other group’s presentation topics.