ZWG
ZWG
Hi, I’m Zoe.
I’m a New York City based brand, marketing, and business strategist who believes people are deeply cool — and that good strategy starts by paying attention to them.
I thrive when I can connect real human insights into ideas that solve problems and mean something to the people they’re for.
What I Do
LOYALTY, CRM & LIFECYCLE
Points, emails, journeys, the “why would I come back"?” question. I work with data and research teams to turn behavior into insight, and insight into loyalty programs and CRM strategies that feel like 1:1 relationships.
BRAND & COMMS STRATEGY
The story, the position, the promise. I help brands figure out what they stand for, who they’re really talking to, and how to show up in a way that feels true — on decks, in campaigns, and everywhere in between.
RESEARCH & INSIGHT
Focus groups, surveys, social listening, quiet observation. I design and synthesize research to get past what people say and closer to what they feel — then translate it into simple, useful strategies the whole team can rally around.
SOCIAL & CONTENT
From “what are we even doing on this channel?” to clear roles, ideas and content hierarchies. I build social and content strategies that respect people’s feeds, give creative teams something sharp to make, and keep brands culturally aware.
How I WorkCurious & Clear: I ask real questions until the brief makes sense — and then I make sure everyone else sees it clearly too.
Collaborative by Default: I treat clients and teammates like humans first, titles second. Great work comes from people who actually trust each other.
Good Energy, Always: Camaraderie, laughter, and good energy can help make a good strategy great. The process should feel enjoyable, even when the work is serious.